I’m trying new things to promote this book, and it seems impossible to predict what will work and what won’t. But here’s the new thing I tried. This book releases Feb. 4, so my target for publicity right now is “in-house,” the sales, marketing, and publicity folks at Penguin. So…I had pink, blue, and yellow T-shirts made with the cover art on the front. I wrapped each shirt in paper that had dogs with party hats on, applied a pink bow, inserted a postcard or note with My Boyfriends’ Dogs logo and the tagline: 3 Guys, 3 Dogs, 3 Love Stories…And 1 Girl. And I sent a package to each of the 9 top marketing and PR people, at least those I knew about. The shirts arrived early this week, and I’ve gotten some fun and delightful emails in return. Plus, Dutton offered to reimburse me! So far, so good. But let me know if you think this is silly. I’ve already confessed that I’m ignorant of PR strategies.
I’d love to run some kind of contest or giveaway for the rest of the shirts when it’s closer to the release date. Any ideas?? Thanks–Dandi