Posts Tagged ‘marketing’


March 7, 2017


It’s here! And as if that weren’t enough for me, it’s getting two starred reviews–Publisher’s Weekly and Booklist. I’ve waited so long for this. I thought about dozens of pictures I could post, along with witty, but poignant things to say. But here I am, speechless and grateful, hoping that you like my story.

Check out giveaways at  If you’re on GoodReads, will you add the book to your favorite lists and to your shelf as to-read? Thanks!


March 6, 2017

These are only a few of the WW2 letters I inherited from my parents, Army doctor and Army nurse, newlyweds shipped to different countries for the duration of the war. They wrote each other 2-3 times a day and prayed for mail call and the (too often unreliable) delivery of their most precious, vital, real connection–their letters. It was all they had to help their marriage survive. They wrote on whatever was at hand–V-mail (infuriatingly short), bummed stationery, and even abandoned German paper, though only when necessary. One letter was written on a small, brown paper sack. They had worked out a clever code to foil the censors and to arrange rare rendezvous. (Took me a while, but I cracked their code.)

I fear we’re losing our letters to texts and emails. I admit that I rarely write letters, though I’m delighted whenever I receive one. Think of all the great historical and literary collections that wouldn’t exist if their writers had I phones. I can’t even imagine writing WITH LOVE, WHEREVER YOU ARE without my trunkful of letters. Tomorrow is the official release date for the book!

I’ll be answering questions on Goodreads all week. Please join me there, okay?  Here’s the link: Goodreads:


IT’S MARCH! In 6 days…

March 1, 2017

WITH LOVE, WHEREVER YOU ARE officially releases and should be in book stores on March 7. After so many years dreaming about this book, it’s still hard to believe it’s real. God is just so good. I thought these pictures may help you envision some of the moments in the novel. Helen in Rennes, Frank in Marseilles, then on a battle field in Germany. Frank is on the castle in Heidelberg, Germany. Helen is on her way to meet Frank.

If you’ve been reading these blogs, thanks so much for your interest. I would LOVE to hear from anyone who’s reading WITH LOVE, WHEREVER YOU ARE!


February 25, 2017


This Little Red Riding Hood cookie jar sat on top of our refrigerator for as long as I can remember–longer, in fact, before I was born. I loved it, but only because every now and then, it would fill with wonderful cookies. It was a landmark day when I was able to reach it and pull out my own cookie, instead of standing on a chair to get one. But the old jar became much more than a cookie holder when I read one of Dad’s war/love letters to Mom: “Darling, you’ll never believe what the guys got us for our wedding gift.”

You guessed it. Dad’s war buddies bought Little Red Riding Hood. The gift meant so much to Dad that he carried it on his lap when he took the train to meet his bride-to-be on their wedding day. And they took it on their honeymoon. The cookie jar, minus cookies, has moved from the top of our fridge to the top of our war cabinet. Wouldn’t it be great if we all asked for the stories that go with family heirlooms? And we can pass along those stories to the next generation…and the next…and the next….



February 21, 2017


These are the nurses Mom (Helen) came to know and rely on–well, most of them. Can you pick out Lt. Helen Eberhart Daley? She’s front and center and seems to give off her own light. Next to her (on her left, our right) is her best war buddy, Naomi. Although I never met her, I feel as if I know Naomi. So many of Helen’s letters and war stories included her kind friend. If you read WITH LOVE, WHEREVER YOU ARE, I think you’ll come to know her a bit too.


January 30, 2017

I continued to delve into the treasures of the trunk. Besides the myriad of letters, I unearthed a note sent to Mom from Dad. I could have picked it out as his from a hundred notes. “Happy Birthday, darling, to the best wife I have.” Dry wit from a man who would remain happily married for over fifty years.

There were postcards and war rations and a few things I won’t post for fear of having the items misunderstood: a propaganda pamphlet in appalling English, with Goebbles; Nazi stationery neither of my parents could bring themselves to write on.

I recognized one postcard from Dad’s longtime buddy, Bob Balfour, who served with Admiral Halsey. The card was sent from the U.S.S. Missouri, postmarked Sept. 6, 1945, just after Japan surrendered. Aboard (besides Balfour), were high ranking admirals and generals from China, the Soviet Union, Great Britain, Australia, New Zealand, France, the Netherlands, and, of course, Japan. General of the Army, Douglas MacArthur, stood before an array of microphones and declared before the world the hope of mankind that a better world would arise out of the blood and carnage of the past–“… a world founded upon faith and understanding, a world dedicated to the dignity of man and the fulfillment of his most cherished wish for freedom, tolerance, and justice.”


January 26, 2017


My parents had never mentioned their medals or what they did in World War II to merit medals. Yet when I delved into the trunk, I unearthed small blue boxes of medals, suggesting stories I hadn’t heard . . . yet.

I could guess what some of the medals represented. The black, red, and white medal that said “Germany” at the top had to be Dad’s. I knew he had joined a battlefield unit that pushed into Germany. I knew, as an Army doctor, he had set up a battalion aid unit in Germany toward the end of the fighting. But what about the medal with bars that read: Marksman, Carbine, Rifle, Submachine? Or the one with soldiers on front and a very large bird on the back? Was that my mother’s? I loved the medal that read: Freedom from Fear and Want, Freedom of Speech and Religion. And a Purple Heart. That one surprised me, though I had a good idea where it came from.

I knew I would never know the whole story of each medal, not until I’d read every letter in that Army trunk.


In-house Publicity

October 1, 2009
My Boyfriends' Dogs

My Boyfriends' Dogs

I’m trying new things to promote this book, and it seems impossible to predict what will work and what won’t. But here’s the new thing I tried. This book releases Feb. 4, so my target for publicity right now is “in-house,” the sales, marketing, and publicity folks at Penguin. So…I had pink, blue, and yellow T-shirts made with the cover art on the front. I wrapped each shirt in paper that had dogs with party hats on, applied a pink bow, inserted a postcard or note with My Boyfriends’ Dogs logo and the tagline: 3 Guys, 3 Dogs, 3 Love Stories…And 1 Girl. And I sent a package to each of the 9 top marketing and PR people, at least those I knew about. The shirts arrived early this week, and I’ve gotten some fun and delightful emails in return. Plus, Dutton offered to reimburse me! So far, so good. But let me know if you think this is silly. I’ve already confessed that I’m ignorant of PR strategies.

I’d love to run some kind of contest or giveaway for the rest of the shirts when it’s closer to the release date. Any ideas?? Thanks–Dandi

The “Buzz”

September 17, 2009

It’s a little frightening that it’s been so long since I blogged, but I’ll try to be better. The thing is–I love writing. I love the idea phase, when everything seems possible. I love the creative “play” stage, when characters begin to take on a life of their own. Even though first drafts (vomit drafts) are scary because it seems impossible my words will add up to a real story in the end, I love disappearing into the world of this new book. And I love rewriting, revising, & then rewriting some more, when every change makes the book stronger.

But I admit I’m not in love with the business end of writing. Thankfully, I have a wonderful agent at Curtis Brown Agency, and I don’t have to negotiate contracts. But what about marketing and PR? In the “olden days,” I faithfully did all signings and went to every event any publisher would arrange and send me to. I’ve always done school visits and spoken at conferences, too. That seemed to be enough. No longer. Authors need to do more. We have to get that mythical “buzz” going for a new book. 

I’d love to hear from anyone who feels she’s had a part in creating that “buzz,” in getting people talking about a new book. Here’s what I’ve been doing since I last blogged:  1) I had T-shirts made with the cover art from MY BOYFRIENDS’ DOGS. They’re pink, blue, and yellow. Today, I mailed shirts to 9 key people in sales and marketing at Penguin Books. If they’re not buzzed, who will be, right? The rest, I’m hoping to have some kind of giveaway on my website. Or here? Still thinking… 2) MY BOYFRIENDS’ DOGS business cards–Can’t hurt to give these out at conferences and book signings, even if I’m signing a different book. I still believe a good business card is the most effective PR (but what do I know?).

So, what is this “buzz” authors and publishers talk about? Maybe it’s like the sound you hear when you’re in a roomful of people. They’re all talking about something, but you can’t quite make out what. Maybe if they’re all talking about MY BOYFRIENDS’ DOGS, that would be the buzz?